Role: Concept, Art Direction
Hyper Island Student Project
Do you now what music tastes like?
Beatballs is a Hyper Island student experiment. A project created by 54 students from the Interactive Art Director program who developed a code that translates specific songs into different meatball recipes based on tempo, cadence, mood, key, and other tuneful attributes. A meatball seemed appropriate being in Sweden and all.
My role during this project was as a producer and content developer for the promotional videos of the project.
Still curious and/or freaked out by this project? Try it out for yourself. For better results, I hope you are an omnivorous creature.