Role: Concept and Content
Triggers is a powerful brainstorming tool for creatives. A carefully designed set of ideation cards for design, creativity, innovation and workshops created by creative consultant Alejandro Masferrer.
Triggers cards come in different decks, each focusing in specific outcomes such as Strategy, Human-Centric, Graphics, Campaigns and Business. For the deck on Storytelling, Alejandro gathered four storytellers, myself included, to define its content and set the guidelines and angles needed to craft engaging stories.