Role: Concept, Art Direction
Hyper Island Student Project

Do you now what music tastes like?

Beatballs is a Hyper Island student experiment. A project created by 54 students from the Interactive Art Director program who developed a code that translates specific songs into different meatball recipes based on tempo, cadence, mood, key, and other tuneful attributes. A meatball seemed appropriate being in Sweden and all.

My role during this project was as a producer and content developer for the promotional videos of the project.

Still curious and/or freaked out by this project? Try it out for yourself. For better results, I hope you are an omnivorous creature.

Here is Beatballs

Mentioned in:
The Creator's Project
W + K