For People with Skin
Role: Concept, Copywriting, Strategy
Diversifying the beauty industry takes more than just gluing a “diverse-looking” model on an ad or using "feminine references" that only women could "decipher" when addressing them. Why do we change the way we design or speak to our audiences depending on whatever microtarget group our stats put them into? We used the same colors, design and straightforward language for women, men, trans, gay, younger and older people. We used a brand name they could all get. We created a skincare line for people with skin.